The 8th annual “23 Days of Flatiron Cheer” features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the Flatiron neighborhood.The centerpiece of the festivities, Ziggy, is a vibrant and playful public art instillation in the North Public Plaza at the intersection of Broadway, Fifth Avenue, and 23rd St.

This year’s roster of events includes:

• Kick off the holiday season.
  On Monday, November 18th, the Flatiron/23rd Street Partnership host a party on the Flatiron North Public Plaza to unveil this year’s holiday art installation, Ziggy, and preview 23 Days of Flatiron Cheer. The event features a music performance by Kengchakaj & Niall Cade from The Jazz Gallery, small bites from Eataly, hot chocolate sampling from Shake Shack, and a chance to spin the popular Flatiron Prize wheel to win gifts from local businesses.
• Win prizes “Live on the Flatiron Public Plaza.”
  Every Friday and Saturday from 12pm to 4pm, enjoy festive activities on the Flatiron North Public Plaza with free hot beverages, a chance to spin the Flatiron prize wheel, play winter-themed cornhole, and grab a “Cheer” tote bag full of discounts. You can also drop off a food or personal care item to benefit Urban Pathways.
• Tote around Flatiron.
  Every Friday and Saturday, during “Live on the Plaza” events the Flatiron/23rd Street Partnership distributes free “23 Days of Flatiron Cheer” tote bags filled with discounts to neighborhood businesses.
• Walk, explore, discover.
  Every Sunday at 11am, the Flatiron/23rd Street Partnership leads free, holiday-themed walking tours led by professional guides, taking in some of the City’s most notable landmarks.
• Celebrate the Winter Solstice.
  On Tuesday, December 17th from 4pm to 8pm, the National Museum of Mathematics (MoMath) and the Flatiron/23rd Street Partnership celebrate the season of light with the joyful reflection of life-sized kaleidoscope. Snap your own unique holiday selfie while enjoying a hot beverage, bites, and the Flatiron prize wheel.

Visitors to the installation and participants in “23 Days” programming are encouraged to post their photos on Instagram using the hashtag #ZiggyFlatiron. Throughout the month of December, photos using the hashtag will be entered to win prizes from local businesses.